About Us

About Us

Bringing Families Together Since 1921

Welcome to Cash Wise! Our growing retail company is in the business of people serving people – our employees and our guests! Our 17 full-service Cash Wise stores are located throughout Minnesota and North Dakota.

Our Brand Promise, Vision & Mission

Vision & Mission With nearly 8,000 total employees in our 120 retail locations, we’re passionate about providing superior guest service at our grocery, liquor, and convenience stores, as well as our pharmacies. Our employee-owned company strives to live out our vision.
Brand Promise
Our brand promise to our guests, “Low Prices, Fresh Foods, Friendly Service” reflects our commitment to our guests to provide you with the lowest prices on the freshest foods…all, with a friendly smile.
Vision Statement
Be remarkable! Inspire happiness, healthy living and simplicity, one guest at a time.


Sustainability Cash Wise's continued success depends upon sustaining our environment, the people in our company, the communities we serve, and the way our business operates. Cash Wise has always been committed to the responsible use of environmental resources, and seeks continuous improvement in sustainability. These aspirations consider the well-being of our employee/owners, customers, suppliers, communities and ethical commitments.


Our History

History In 1979, Coborn’s, Inc. saw the opportunity to try a new business model and go big. They began plans to change the Willmar Coborn’s store from a conventional supermarket layout to a discount warehouse format under the name Cash Wise Foods.

History Gallery